Salt Press

Engagements

01 NIKE

Institutional Identity

Protecting and compounding brand equity through systemic governance.

This work focuses on aligning multi-billion dollar partnership standards with operational reality, ensuring brand integrity is across global touchpoints.


02 NIKE

Designing THE ENGINE for everyday Demand

Sustaining the brand 365—where global narrative becomes everyday behavior. Turning campaigns into always-on systems for repeat engagement.

03 NIKE

Narrative Architecture & Cultural Strategy

Bridging business objectives and cultural resonance through high-craft, strategically restrained storytelling.


GLOBAL VELOCITY

04 LIME

Earning Permission to Scale: connecting people, city, and company—aligned within, rooted in place as it grows

05 HULU

SYSTEMS LOGIC & PRODUCT infrastructure

Designing the Architecture of Choice: protecting and compounding brand equity through systemic governance—aligned from partnership standards to global execution.

Salt Press 2026